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Let me be clear though, the buy-out comes with a huge risks for everyone. He has not just bought the ticker-tape, but the room in which people discuss the news, which is why how Twitter develops and iterates under his stewardship could have a profound effect and impact on how democracies function.
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While Jeff Bezos and Rupert Murdoch own traditional media outlets, Elon has gone in full digital and bought the channel that their media outlets and journalists promote their stories and content on. Or at least feedback from those who decide to engage, let’s call them the vocal minority.įor Musk, owning Twitter is about influencing not just opinion, but also policy and behaviour in the US and around the world. He is now the owner of the channel through which people can share their feedback on policy and politics.
Think about it, the days of issuing a press release to share your policy and views to the media and their audiences are long gone. Just look at how many politicians and government departments from around the world take to Twitter to announce a new policy? So what is Musk getting for the money that he is investing in the firm? Well, one thing is certain, he is getting a company with potential, but even greater risks and issues that to date many fof the current team have been unable to resolve.Įlon is getting a company with a great concept, that has not maximised it’s potential by far, but which has gathered onto it’s platform the good and the great from an wide array of sectors including politics, governments and media, as well as entertainment and others who influencers the millions of passive users. He’s even insinuated that he would do away with advertising as a revenue source. It is not, at least for now, about the economics.
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So, in all, the narrative is simple, the purchase of Twitter by Elon Musk is all about free speech. Twitter needs to be transformed as a private company.” However, since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form.
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In comments he’s made on Twitter as well as at past events that he has spoken at, Elon has made it clear that he did not support the content moderation policies and protocols that the company had put in place.Įqually, in a recent US SEC filing Musk said, “ I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy”. What we do know is that Elon is a staunch libertarian and a free speech absolutist. But from what he’s publicly said, we know that there will be change at the company and some people are jubelous about this. Musk worked with Morgan Stanley to create a $25.5 billion debt financing plan before committing his own funds and equity.
The news came as a shock, as many were initially doubtful that he could come up with the money to seal the deal. Article first appeared on Julio Romo's blog.Īfter two weeks of flirting, Twitter announced that it had accepted Elon Musk’s $44 billion offer to buy the company and take it back into private ownership.
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